Technical foundations
We review server-rendered content, page status codes, canonical URLs, metadata, internal links, mobile layouts and sitemaps. Indexing settings should match the launch state; an unfinished private preview should not compete with the production domain.
A focused content plan
Each service page should answer a distinct customer need. Supporting articles can address cost, scope, platform choices and launch decisions. We avoid publishing near-identical pages with only a city name changed.
Measurement and realistic expectations
Google decides what to index and rank. Search Console can show discovery and indexing issues once the domain is verified. We use actual search and inquiry data to decide what deserves an update rather than promise a ranking position.